Audience Profile- Focus Group

My focus group is made up of 4 subjects who all fit into my target audience of  a primarily 16-25 year old, mass market audience who expect to be emotionally engaged. Following my audience research on magazines I asked them more questions about how they consume magazines:

What genre of magazine would you read?

 Will: Technology magazines 

Alice: Interior Design Emily: Lifestyle/ Gossip magazines 

Sophie: Fashion magazines 

Where do you purchase your magazines? 

Will: WHSmith's 

Alice: Asda/ Sainsburys 

Emily: WHSmith's 

Sophie: Local Off-licence or Tesco's 

How often do you buy/ read magazines? 

Will: Weekly 

Alice: Monthly

Emily: Yearly 

Sophie: Yearly